3D Artwork Banner Exhibition at Churchill Square, Brighton 2007
Throughout May 2007, Mark Ware staged a 3D art exhibition entitled MIND GAMES, at Churchill Square Shopping Centre in Brighton. Over a million visitors saw at least one aspect of this event. Mind Games was supported by Arts Council England, Churchill Square Shopping Centre, The Argus newspaper, WHSmith, Habitat, Borders, Vision Express, Dolland & Aitchison, Disney Stores and LEGO. A total of sixteen 3D artwork banners were displayed above walkways throughout the shopping centre and visitors used red and blue 3D glasses to view the images. All of the artwork featured details taken from within and surrounding the shopping centre. Smaller versions of the 3D artwork were displayed throughout Borders bookstore and Habitat. WHSmith within Churchill Square promoted the event and sold 3D glasses to the general public for the duration of the exhibition.
The 3D exhibition featured prominently in the region’s largest newspaper, The Argus. On the day of the exhibition’s launch, The Argus gave away 30,000 free 3D posters of Mark’s artwork to its readers. The exhibition reached a large and diverse audience, many of whom would not normally attend arts events, and transformed Churchill Square into a centrally located, innovative and accessible arts venue. There was a considerable increase in visitor numbers from Brighton and from outside the region, bringing benefits for the local economy. It also helped raise Brighton’s profile as a centre for the arts.